Today, e-commerce has been a tremendous player in the economy. There’s more and more e-commerce businesses that pop up every now and then over the Internet world. However, thinking about e-commerce, what 4 critical skills do you need in e-commerce in order to be successful? We have listed them down below.
- Software Development
By far, the most crucial and key element of e-commerce is software development. An e-commerce business will not launch without the fundamentals of software development. Moreover, it will not thrive without the expertise of software developers constantly evolving and innovating the business. There’s a lot of requirements around customer relationship management (CRM), automation, customer service, website design, marketing and a whole lot more.
There’s also a lot of software available to build an e-commerce business. The introduction and normalcy of SAP Hybris, Sitecore and Magento are just a few of the solutions that dominate the market today. The growing enterprise is also in demand of new software that can keep up with their needs and customization requirements. That said, software development has never been more important and critical for an e-commerce endeavor. It is the topmost priority if you want to launch your own e-commerce business.
- Search Engine Optimization
Search engine optimization has been the thing since the last decade. It remains to be a powerful method for e-commerce. A lot of businesses are hiring SEO specialists in order to maximize the potentials their businesses can have over the Internet. E-commerce is a highly competitive industry and the administration of SEO in e-commerce keeps the race tighter and tighter. A lot of work, effort and time are invested into SEO for a particular site in order to keep it relevant and on top of the search results to reach wider audiences and keep loyal customers in.
The skills around SEO is pretty much crucial for e-commerce businesses. Without it, e-commerce businesses will run without adequate fuel to get to potential customers and keep existing ones loyal. SEO is also tricky and there’s no single proven formula that will work. It keeps innovating just as the Internet is constantly evolving. Having an expertise with the SEO world keeps you abreast of the changes and the new techniques to get on top of things always.
- Data Analytics
Data explodes day by day. The amount of data being exchanged on a daily basis is more than a billing gigabytes. The data coming from different customers are so huge and there’s a lot of things that e-commerce can take advantage of from this huge amount of customer data. That said, having the data analytics skill is crucial in terms of understanding customers and predicting their choices and decisions. It is absolutely important to tap on the available data in order to maximize reach, increase sales and achieve revenue targets.
The data science movement has been on the rise and now dubbed as the sexiest profession in the world. Someone who is an expert in analytics has a strong advantage on a skills and knowledge perspective over other professions. That is because, data scientists know how to manage data, what data to look at and how to see data to achieve better results and hit goals.
A lot of the organizations today struggle with the data that they have. Most of them don’t know what to do with the available data that they have on hand. Lack of focus in analytics keep them behind the competition as they are not fully equipped in understanding the data that they have and they don’t know what actionable insights to take on. There’s a lot of ways to uncover trends and behavior with the available data that most businesses can take advantage of. The power of data analytics enable businesses to have a firm grasp on the possibilities of what their businesses can achieve.
- Artificial Intelligence
For the last two decades now, a lot of people have been talking about Artificial Intelligence as the next big thing. Today, AI is in place in a lot of industries to gain efficiencies in the way people do business and in the way business produce products and services. E-commerce is one of those industries being disrupted by AI. The AI-driven technology in e-commerce has been visible across the board – from the rise of the chatbots to specific e-commerce customer service mechanisms.
Consequently, this rise in the AI application to e-commerce will mean lesser transactional work for the customer service workforce and a more focused and specialized support required from the workforce to support the AI model.