The Internet and e-commerce have come a long way over the past years and it have seen a huge boom in many different bubbles. A lot of billionaires have been produced and there’s no stopping anytime soon. Many people have thrived and become successful by grasping the wide and deep opportunities that Internet and e-commerce can offer.
Recently, the rising major component of web design is user experience. The highest number of activity over the Internet is based on the interaction between the service and the user – whether it is blogging or email. In the next few years, there’s a huge potential that humans will be taken out of the equation as connection speeds warp through its current state and definition of speed. There will definitely be a boost in machine to machine communication. This will consequently result to the Internet becoming more and more intuitive and would be capable of linking objects or things through sensors. This whole phenomenon is what is called the “Internet of Things”. This will definitely change the way people do business.
If you think about it – in today’s world, more and more devices are getting connected to each other. From iPhones to Fitbits to smart home security systems and there are billions of other things on the way. This fundamentally has a major impact on e-commerce in particular. This is something that most entrepreneurs should take note.
Now that we are in that conversation, let us take a look at what potential benefits does Internet of Things have for e-commerce.
A more effective management of inventory
The e-commerce industry will certainly benefit from the Internet of Things potential efficiencies as it provides a better way to streamline operations. The tracking and managing of inventory is a great example of what the Internet of Things can offer. The product can now be tracked real time using radio frequency tags as well as other sensors. The data out of this can be processed to inform and alert businesses when they are running low on a specific product or if another product is not selling that much. As a result, orders can now be restock or replenished when there’s a need for more inventory based on the sensor data that was collected and processed. This saves a lot of time on inventory management. More and more retailers are using this type of system and one of them is Walmart.
New marketing opportunities through the Internet of Things
The Internet of Things offers the ability to track real time users of e-commerce websites. This can help entrepreneurs and businesses with highly focused and targeted promotions. With the Internet of Things, it is now easier to know demographics’ shopping histories, daily routines, as well as preferences. In addition, you can also track the users real time based on their locations and habits.
More improved efficiency
One of the great benefits of the Internet of Things is the ability to improve overall efficiency at the same boosting sales and revenues. With the Internet of Things, it is now much easier to track deliveries as well as adjusting speed and routes when necessary using any GPS tools and sensors. On a customer standpoint, access to the same data is very much available and as a result, customers can see exactly where their orders are on the way. Another example is if you are selling products with a warranty, with the power of the Internet of Things, you can get notified through alerts when the product starts to fail or malfunction. The Internet of Things is capable of predictive maintenance by using data obtained from different sensors of the product in order to leverage the ability to improve and repair before a full breakdown occurs.
Highly intuitive websites
There are several companies today that lead the way with the Internet of Things. These are the major players in the telecom industry like Nokia Networks. They are influencing and impacting the way websites as well as mobile sites are designed. Since user experience is a major component for e-commerce design, in the near future as the Internet of Things becomes more and more available and widespread, you will also need to think about how businesses are responding to the data and how they will process the data from different sources. All that being said, it will give way to more highly intuitive websites that are capable of customizing a user’s experience with accurate and new data.